Add EU AI Act labels
to your images

Label AI-generated or AI-modified images. Free, private, and processed in your browser.

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This tool supports visible labelling. It does not add a machine-readable mark or guarantee legal compliance.

FAQ

Do I have to label my AI image?

Not every AI image needs a visible label under the EU AI Act. Since 2 August 2026, Article 50 requires professional users within its scope to disclose images that qualify as deepfakes: AI-generated or manipulated images resembling real or plausibly real people, objects, places, or events that could falsely appear authentic. Purely personal, non-professional use is excluded from these user obligations. You can also label voluntarily to be transparent. See the European Commission’s explanation.

What happens if I don’t label an image?

If disclosure is legally required, failing to provide it can lead to enforcement and fines. The ceiling under Article 99 is €15 million or, for companies, 3% of the previous year’s worldwide turnover, whichever is higher. For small and medium-sized businesses, the lower ceiling applies. These are maximum limits, not automatic fines for individual images; the circumstances and seriousness of the breach matter. Read Article 99 on penalties.

Do small AI edits need a label too?

Using AI for an edit does not automatically make an image a deepfake. The result and its context matter: could the changed image mislead viewers about what is real? AI-generated or altered content that meets that test can require disclosure, even if it began as a real photograph. To describe a visibly edited photo with this tool, choose “AI modified”; for an image created by AI, choose “AI generated”. See the official guidance on deepfakes.

Is the tool free, and where do my images go?

Yes, it is free to use. Your images are processed in your browser and stay on your device. No account is needed.

What does this tool add to my image?

A visible AI label with your chosen size, position, colour, and background opacity. It does not add a machine-readable mark or certify legal compliance. See the official EU transparency guidance for more information.